How to run telegram ads | Telegram ads | Telegram marketing | Telegram ads course

Telegram is a messaging app; it’s a powerful platform for communities, brands, creators, and businesses to connect with a highly engaged audience telegram ads. With over 900 million monthly active users, Telegram has launched its advertising system, giving marketers a unique opportunity to spread their message with precision and privacy.

If you’re curious about how to place Telegram ads and reach this massive audience, you’ve come to the right place. This article will walk you through everything from setting up your ad account to creating your first campaign and optimizing for results.

What is Telegram Ads?

Telegram ads are sponsored messages that appear on large public Telegram channels with more than 1,000 subscribers. These ads are simple in design—text-only, limited to 160 characters, and no links, images, or buttons are allowed. They appear seamlessly in the chat feed, blending in seamlessly with the regular content, making them feel less intrusive and more natural to the user.

Unlike Facebook or Google ads, Telegram focuses on user privacy and non-invasive marketing, giving advertisers a clean and unobtrusive space to promote their brands.

Why Run Ads on Telegram?

1. High Engagement Rates

Telegram users are highly active and loyal, especially in niche communities. This leads to higher interaction and visibility.

2. Niche Audience Targeting

You can target specific public channels by category (e.g., crypto, tech, education), ensuring your ads reach relevant users.

3. Low Competition

Telegram’s ad platform is still growing, meaning lower costs per impression (CPM) compared to Meta or Google ads.

4. No Visual Clutter

Telegram ads are clean, text-based, and appear in trusted spaces—making them feel more organic than typical ads.

5. Privacy-Focused

Telegram does not track users across the web. This builds trust and complies with strict privacy regulations.

Who Can Use Telegram Ads?

Telegram Ads are open to:

Businesses and startups

• Influencers and content creators
• Crypto and blockchain projects
• E-commerce brands
• Educational and service-based platforms

To advertise on Telegram, you need:

• A verified Telegram Ads Platform account
• A basic budget (Telegram uses CPM-based pricing)
• A clear, short marketing message (160 characters max)

When to use Telegram Ads?

• When you want to reach tight-knit, niche communities
• For crypto, tech, and AI-related projects
• If your audience values privacy and simplicity

🛠️ How to Run Telegram Ads (Step-by-Step)

Now I show you how to set up Telegram ads in Telegram channels. Now follow all the steps. First, you need to have a ton wallet if you don’t have then read the article on how to create  ton wallet 

Step 1: Create a Telegram Ad Platform Account

1. Go to https://promote.telegram.org

2. Log in using your Telegram account

3. Agree to the terms and conditions

4. You’ll now enter the Telegram Ad Dashboard

Now fill all details properly

Step 2: Ton Deposit.

Now go to the dashboard. And click Add Fund. After clicking on the fund, you need to connect your ton wallet. Please connect your Tone wallet. And select an amount. How much tone do you want to deposit in your account? Remember that. If you deposit ton, you can’t withdraw. But you can use that ton. For advertising so first thing. Then deposit Ton, how much do you need for your campaign? You can minimum deposit 20 Ton here

Step 3: Create a New Campaign

• Click on “Create Campaign”
• Add a campaign name (for your reference)
• Select target audience language (e.g., English, Spanish)

Here you can see Many options. Now, I will discuss all options

• Ad Title: Now write here your ads title
• Ad Text: Write Your Ad Message
  Ad content is limited to 160 characters, links, images, or hashtags. Focus on clarity, urgency, and value.
• Url You Want Promoted: Paste your promotion URL here.
• Ad photo or Videos: Now you can upload a photo or a video here.
• CMP in To: Input Here, How many visitors you want to show your ads, like set here 0.01 ton for a visitor.
• Initial Budget in ton: Inputs Here You Budget in ton.
• Daily Budget and per-user views 
• Target specific channels: choose your specific Channel You want to promote, Your Website or other promotions.

After filling up all details, click on Hold, then submit for review. It takes 24/72 Hours for review. When the review is complete, your ads auto start if you selected active…. I told you on hold why??? Suppose your ads start your ads review complete at night, but at night time all users are sleeping, then you $ lose, you can’t get good results. If you use on hold, then when your review results are complete, you can’t activate any time and hold any time, which is why you can get good results.

Tips for Effective Telegram Ads

Here are some best practices to boost your ad performance:

1. Keep It Clear and Direct

No fluff. Use simple, impactful words that get straight to the point.

2. Test Different Messages

Run A/B tests with different messages and see what resonates most.

3. Focus on Benefits, Not Features

Show what problem you solve or how your product improves lives.

4. Use Emojis Sparingly

They can grab attention but avoid overuse—they should enhance, not distract.

5. Check Performance Regularly

Use Telegram’s reporting dashboard to see impressions and engagement. Tweak bids or content as needed.

⚠️ Common Mistakes to Avoid

• ❌ Adding links or hashtags in ad copy (they’ll get rejected)
• ❌ Targeting irrelevant channels—always align content with the audience
• ❌ Underbidding—too low and your ad won’t be seen
• ❌ Not reviewing performance—optimization is key to long-term ROI

Conclusion

Telegram ads are still a relatively new and untapped advertising medium, which means now is the best time to get involved. Whether you’re a startup founder, marketer, or content creator, learning how to effectively implement Telegram ads can give your brand an edge.

By keeping your message clear, targeting smartly, and optimizing over time, Telegram ads can be an extremely effective and budget-friendly way to grow your audience and increase awareness.

FAQ

1. Where do Telegram ads appear?

Answer:
Telegram ads appear only in public Telegram channels that have 1,000 or more subscribers. The ads are shown as small, text-only sponsored messages between posts inside these channels. Ads are not shown in private chats or groups.

2. Can I add links, images, or buttons to my Telegram ads?

Answer:
No. Telegram ads are strictly text-based and limited to 160 characters. You cannot add links, images, emojis-only ads, or call-to-action buttons. The goal is to keep the ads simple and non-intrusive.

3. How much does it cost to run ads on Telegram?

Answer:

• Telegram uses a CPM pricing model, which means you pay per 1,000 impressions.
• Minimum bid: Around $2 CPM
• You set your own budget and bidding amount, and the higher your bid, the more visibility your ad may get.

4. Can I target a specific audience or location?

Answer:

• Telegram lets you target based on:
• Language of the user (e.g., English, Spanish, Bangla)
• Channel categories (like Tech, Crypto, News, etc.)
  However, geo-targeting by country or city is not available yet.

5. How do I access the Telegram Ads platform?

Answer:To run Telegram ads:

• Go to https://promote.telegram.org
• Log in using your Telegram account
• Set up your campaign, write your ad message, select your audience, and submit for review.